Meta Description — 2020 SEO Best Practices - Moz.
The meta description The description label is intended to be a brief summary of the content found on the website. While the title tag is very limited, a meta the description gives you a little more space to tell users what you are offering, and it is an opportunity to give them a compelling reason to access your page.
Writing a blog description is very crucial and can be a major ranking factor in SEO. At the point, when user come across your website in Google Search then the chance of visiting your website is high just by seeing your TITLE and blog description in Google search. Therefore, writing an attractive TITLE and blog description is as important as writing a good blog post.
If you are using an SEO plugin such as Yoast, then you will be provided a meta description section to write your meta description. For now, the meta description length is increased to 320 characters. You can also see a preview example of how it will look in search engine results pages (SERPs).
A great meta description can result in your website getting 2x, 3x, or even 10x as many clicks as its competitors, resulting in more traffic, more leads and more sales from each of your target SEO keywords. How to write great meta descriptions. Writing meta descriptions is both an art and a science.
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
A well written meta description can be the difference between a searcher clicking your page or moving on to your competition. Learn how to write better meta-descriptions so that you can get more clicks and more traffic from search engine results pages.
Your Meta versus SEO-friendly Meta Descriptions They Warned You About It’s quite surprising seeing so many fall flat with their meta descriptions after writing elaborate, long-form blog posts. They’ve put all this time into the content and crafting headlines yet let search engines pick up autogenerated meta descriptions or slap something together for the sake of routine.